iPads as Bookends

Dominic Wilcox's iBookends ‘For the End of Books'

My first reaction to Dominic Wilcox’s iBookends for the Apple iPad was to #### an eyebrow as the thought "Really?" raced through my mind. That is, until I read Wilson’s very clever tagline, "For the end of books."

The reason I was first doubtful about Dominic Wilcox’s iBookends is the fact that a person will probably not want to use their fairly expensive tablet to prop up inexpensive novels. Yet, it’s an interesting concept, making the iPad physically practical in addition to all of its other benefits.
Trend Themes
1. Tablet Accessories - The rise of unique tablet accessories presents opportunities for companies to cater to consumer preferences and create innovative designs.
2. Digital Reading - As the world becomes more digitized, there is a growing shift towards digital reading which presents opportunities for companies to create digital reading experiences that rival the traditional book.
3. Reimagining Traditional Objects - Innovation lies in taking existing objects and giving them a new and modern twist, such as iBookends.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can capitalize on the demand for accessories that are both functional and aesthetically pleasing.
2. Publishing - The publishing industry can innovate by creating digital reading experiences that go beyond merely replicating the traditional book format.
3. Design - Design industries can create modern twists on existing objects, such as bookends, to cater to a growing demand for functional decor.

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