The unique interactive art installation called “I Want You To Want Me†by Jonathan Harris and Sep Kamvar uses real data collected from Internet dating sites every few hours to "explore the search for love and self in the world of online dating."
The installation, which was commissioned by the Museum of Modern Art, for their recent “Design and the Elastic Mind†exhibition, chronicles the world's long-term relationship with love and romance across all ages, genders, and sexualities. According to the artists, "The system searches these sites for certain phrases, which it then collects and stores in a database. These phrases, taken out of context, provide partial glimpses into people's private lives. Simultaneously, the system forms an evolving zeitgeist of dating, tracking the most popular first dates, turn-ons, desires, self-descriptions and interests."
The data is presented as an interactive installation, displayed on a 56†high-resolution touch screen, hung vertically on a wall in a dark room.
"On screen is an interactive sky, whose weather (sunny, cloudy, rainy, snowy, etc.) can be controlled by the viewer. Through the sky float hundreds of blue (male) and pink (female) balloons, each representing a single dating profile. The brighter balloons are younger people; the darker balloons older. Trapped inside each balloon is one of over 500 video silhouettes, showing a solitary person, engaged in any number of activities (yoga, jumping jacks, nose-picking, air guitar, etc.). The viewer can touch any balloon to select it, causing its photo to dangle from a string and its sentence to appear in a thought bubble overhead. Touching any balloon a second time pops it. The balloons move through the sky along different paths and at different speeds, bumping up against each other, sometimes traveling together for a time, but only ever getting so close, as each silhouette is ultimately confined to its own balloon."
Read more about this unique installation at the artists' site.
Check out a super gallery of other creative designs showcased at the exhibition:
Online Dating Stats as Art
I Want You To Want Me
Trend Themes
1. Online Dating Data Analysis - Opportunity for businesses to use real data collected from online dating sites for analysis and insights.
2. Interactive Art Installations - Opportunity for artists to create unique interactive installations using real-time data as a medium.
3. Love and Romance Explore - Opportunity for businesses to explore the world's relationship with love and romance across all ages, genders, and sexualities through data analysis.
Industry Implications
1. Art and Design - Opportunity for artists and designers to create more interactive installations using real-time data.
2. Market Research - Opportunity for market research companies to use real data collected from online dating sites for insights into consumer behavior and trends.
3. Social Media Monitoring - Opportunity for social media monitoring companies to use online dating data as part of their data collection and analysis services.