To celebrate 53 years of the Grammys the i-Gucci Grammy Watch was developed by Gucci's creative director Frida Giannini. This exclusive and illustrious digital watch has both the Gucci and the famous gramophone logo embedded throughout the watch.
The i-Gucci Grammy Watch features 18kt gold and is encrusted with 55 diamonds. The face of this watch is also unique and modern. The digital piece features dual time zone displays beneath a scratch-proof anti-reflective coating.
Implications - With the economic crisis slowly recovering, consumers are looking to invest in luxurious items they previously resisted. Companies that are looking to benefit from this should consider creating high-end products that will fit the needs of these consumers.
Award Show Timepieces
I-Gucci Grammy Watch Celebrates the Famous Show With a Little Class
Trend Themes
1. Luxury Timepieces - Manufacturers can create more luxurious timepieces that cater to consumers investing in high-end products.
2. Innovative Watch Design - There is an opportunity for watch designers to create unique and modern designs that appeal to consumers looking for new and innovative products.
3. Dual Time Zone Displays - Manufacturers could capitalize on the convenience of dual time zone displays and incorporate it into more watches.
Industry Implications
1. Luxury Goods - Luxury brands such as Gucci should focus on creating exclusive and illustrious high-end products that cater to consumer wants and needs.
2. Watch Manufacturing - Watch manufacturers should consider creating modern and unique designs that utilize new technology, such as scratch-proof anti-reflective coatings, to increase demand.
3. Jewelry and Gemstone Trade - Those in the jewelry and gemstone trade should capitalize on the demand for luxury goods by creating unique pieces encrusted with diamonds and gold.