I Dew Care, a beauty brand that's based out of Korea, recently launched its Disco Kitten Mask, which is infused with diamonds and peeled off the face after it's left to dry to reveal fresher and more youthful-looking skin.
Although I Dew Care's Disco Kitten Mask was just released a few weeks ago, it's already sold out online multiple times due to the positive reviews it's garnered from YouTube beauty gurus and other shoppers. In addition to the ground diamonds, which are said to increase elasticity, the Disco Kitten Mask contains pearl powder, which gently exfoliates the skin to decrease the appearance of visible pores and brighten the user's complexion by evening it out.
In order to make the Disco Kitten Mask more accessible to consumers, I Dew Care will reportedly be stocked at Urban Outfitters starting in September.
Diamond Peel-Off Masks
This Popular I Dew Care Face Mask Exfoliates and Illuminates and the Skin
Trend Themes
1. Peeled-off Masks - There is an opportunity to create a line of masks that can be peeled off after they dry.
2. Diamonds in Skincare - Creating other skincare products which include diamonds as an ingredient could create intrigue and market differentiation.
3. Exfoliating Masks - Similar exfoliating masks to Disco Kitten using innovative ingredients could disrupt the market.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to create similar skincare masks that exfoliate and use diamonds, offering consumers difference in the market.
2. Retail Industry - Retailers can take advantage of the popularity of I Dew Care by offering a selection of their products in-store and online, increasing sales for both parties.
3. Luxury Market Industry - Creating a line of luxury skincare products, like facial peels using higher quality diamond powder, could let companies compete strongly in the high-end market.