The 'I am Levi's' Instagram campaign is yet another photo-themed campaign among the many we have seen of late, but this one sets itself apart by offering participants the chance to be the star of the fashion brand's next 2012 campaign.
Targeted at both males and females, the 'I am Levi's' Instagram global casting campaign asks people to submit photos of themselves using the Instagram app on their iPhones and with the tag #IAMLEVIS. Levi's will be regularly reviewing the submissions to see if their next star is in the mix. According to GQ.com, there is no end date to the campaign and it's really not a photo contest -- Levi's just want to use crowdsourcing to find its next campaign model. So what are you waiting for?
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
Trend Themes
1. Crowdsourced Model Casting - Disruptive Innovation Opportunity: Fashion brands can use crowdsourcing to find fresh, diverse and authentic faces for their campaigns.
2. 'I Am Levi's' Instagram Campaign - Disruptive Innovation Opportunity: Companies can leverage social media platforms like Instagram to engage consumers and create interactive campaigns.
3. Photo-themed Campaigns - Disruptive Innovation Opportunity: Businesses can tap into the growing trend of photo-themed campaigns to increase brand awareness and customer engagement.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Fashion industry can explore new ways to discover and promote talent through innovative casting techniques.
2. Social Media Marketing - Disruptive Innovation Opportunity: Marketers can harness the power of social media platforms like Instagram to connect with their target audience and drive brand participation.
3. Advertising & Branding - Disruptive Innovation Opportunity: Advertisers can create interactive and user-generated content campaigns to enhance brand engagement and increase campaign reach.