On the surface, the recent Hyundai Groupon may not seem like a newsworthy event. The Korean automaker recently offered Chicago-area residents a coupon for a $29 oil change, tire rotation and inspection.
While the coupon itself was nice, it wasn't really something to get excited over. What is exciting, though, is how this campaign opens doors for other automakers to start offering their own Groupons. Car dealer service shops charge notoriously high prices which could possibly be brought down through the use of Groupons.
Further, I won't be surprised to see automakers selling their cars through Groupon if the maintenance Groupons turn out to be big successes. Hyundai isn't committing to anything like that just yet, but each participating Hyundai dealer did report an impressive 130 new service leads each.
Automaker Daily Deals
Hyundai Becomes the First Automaker to Partner With Groupon
Trend Themes
1. Automaker Groupons - Automakers can leverage Groupon partnerships to offer discounted services and potentially even sell cars through the platform.
2. Lowering Service Prices - The use of Groupons could disrupt the car dealer service industry by driving down the notoriously high prices.
3. Increased Service Leads - By offering Groupons, automakers can generate new service leads and enhance customer engagement.
Industry Implications
1. Automotive - Automakers can explore innovative partnerships with platforms like Groupon to enhance customer experience and boost sales.
2. E-commerce - The Groupon model can be adapted by automakers to sell cars and offer discounted services, creating a new avenue for transactions.
3. Marketing and Advertising - Automakers can use Groupons to promote their services and generate leads, leading to increased brand visibility and customer acquisition.