The 2017 Hyundai Elantra is an entry level car with a leg up over its competitors. With any other vehicle on the market, consumers need to take the trip to a local dealership to get a test drive. However, Hyuundai has partnered with Amazon for the 'Prime Now. Drive Now.' campaign, which lets consumers order a 2017 Hyundai Elantra directly to their door for an on-demand test drive.
The 'Prime Now. Drive Now.' campaign is nearly as simple as the concept seems on paper. Potential buyers can log onto Amazon and request a drive, and a trained expert will bring the car to the consumer's location. They can then take an approximately hour-long test drive, and, if they enjoyed the car, the expert will advise them on the nearest Hyundai dealership.
On-Demand Test Drives
Amazon will Deliver the 2017 Hyundai Elantra for Consumers to Test Drive
Trend Themes
1. On-demand Test Drives - The concept of on-demand test drives facilitated by partnering with a delivery service can be applied to other entry-level cars.
2. Direct-to-consumer Vehicle Sales - Hyundai's partnership with Amazon for test drives suggests that automobile companies can approach direct-to-consumer sales by taking advantage of existing delivery services.
3. Personalized Test Drive Experience - In-person test drives may become more personalized through on-demand delivery, potentially leading to more informed purchasing decisions.
Industry Implications
1. Automotive - Automobile companies can benefit by tapping into delivery services for on-demand test drives.
2. E-commerce - Delivery services can expand their offerings and partnerships, such as with automobile companies for on-demand test drives.
3. Retail - Retailers can adapt the on-demand test drive concept by partnering with delivery services to offer in-home test drives of other products.