At CES 2022, HyperX, a gaming electronics brand owned by HP, unveiled its first-ever wireless gaming controller called the Clutch.
Setting itself apart from the competition, this alternative controller was built for mixed-mode use and comes with a built-in USB port so that users can switch between console and PC gaming. In addition, the handheld device was modeled after the original Xbox controller, delivering a similar ABXY layout, trigger design, and textured sticks. As a result, the unit has a familiar form and feel that many gamers are sure to appreciate.
However, its main point of difference from a traditional Xbox controller is that it comes equipped with a phone grip that is customized to fit the size of any Android phone, allowing users to enhance their mobile gaming experiences.
Multi-Modal Gaming Controllers
HyperX Debuts First-Ever Wireless Games Controller, the Clutch
Trend Themes
1. Multi-modal Gaming Controllers - The emergence of multi-modal gaming controllers that can switch between console and PC gaming, and even offer phone grip customization, presents an opportunity for gaming brands to cater to a wider audience while enhancing the gaming experience.
2. Wireless Gaming Controllers - As wireless gaming controllers continue to gain popularity, there is an opportunity for tech companies to innovate in this space by creating controllers with longer battery life, faster responsiveness and improved connectivity.
3. Console-pc Integration - The trend towards mixed-mode use of gaming controllers presents an opportunity for PC and console brands to integrate their offerings and create a seamless experience across different platforms.
Industry Implications
1. Gaming Electronics - The emergence of new multi-modal gaming controllers presents significant opportunity for gaming electronics brands to innovate and gain market share in this growing market.
2. Smartphone Accessories - The integration of phone grip customization on gaming controllers presents an opportunity for smartphone accessory brands to diversify their product offerings and appeal to mobile gamers.
3. Tech Manufacturing - As the demand for new gaming controllers continues to grow, there is an opportunity for tech manufacturing companies to develop new and innovative products that meet the needs of gamers' increasingly diverse requirements.