adidas presents a new tonal iteration of the HYPERTURF sneaker model with the Magic Beige colorway palette for the season. The sneakers are made from a blend of ripstop and mesh materials throughout the upper and then detailed with nubuck leather and suede overlays on top.
The sneaker is also detailed with textile lining and has a pull tab on the heel for easier accessibility. Additional details include the hues of Magic Beige, Aluminium, and Simple Brown. Notably, the shoe is also made from partially recycled materials with grey overlays applied to connect through the laces to create a geometric shape. Branding rounds out the shoes and is seen on the tongue and lateral side.
Technical Neutral Tonal Sneakers
adidas Presents the HYPERTURF Sneaker in Magic Beige
Trend Themes
1. Tonal Sneakers - Opportunity for sustainable materials and unique colorways in the sneaker industry.
2. Recycled Materials - Disruptive innovation opportunity for incorporating recycled materials into sneaker production.
3. Accessibility Features - Potential for innovation in creating new accessibility features in the shoe industry.
Industry Implications
1. Footwear - Opportunity for sneaker companies to focus on sustainable materials and accessibility features.
2. Sustainability - Disruptive innovation opportunity for companies to develop new sustainable materials for the footwear industry.
3. Fashion - Potential for fashion companies to incorporate sustainability and accessibility features into their shoe designs.