adidas Originals introduces its latest silhouette that is designed specifically for the Winter season with the HYPERTURF Gaiter. It is designed with a rugged design language and readies for the outdoors whilst retaining its retro running properties.
It covers the upper with heavy-duty CORDURA fabric materials to protect the wearer's feet and has speed lacing that is weaved into the upper along with the webbed fabric for a tactical design language. Notably, it is able to grow into a bootie silhouette due to the FIDLOCK material. Using magnetic snaps on the back quarter section and a speed lace hoop lock, it comes together to have the gaiter rest just above the sneaker to help keep wearers warm and debris out.
Rugged Winter-Ready Footwear
adidas Originals Readies for Winter with the HYPERTURF Gaiter
Trend Themes
1. Winter-ready Footwear - There is an opportunity for companies to invest in creating functional and stylish winter footwear that provides protection and warmth for the wearer.
2. Rugged and Durable Materials - A trend towards using heavy-duty materials such as CORDURA fabric for footwear can disrupt the industry by offering more durable and long-lasting products.
3. Innovative Design Language - Innovative design elements such as speed lacing and magnetic snap closures can set footwear products apart from traditional designs and offer added functionality for consumers.
Industry Implications
1. Footwear and Fashion - Companies in the fashion and footwear industries can innovate by using durable materials and innovative design elements to create winter-ready footwear that is both stylish and functional.
2. Outdoor and Adventure - The outdoor and adventure industry can benefit from investing in winter footwear that provides necessary protection and warmth for consumers while also having a stylish and rugged design language.
3. Materials and Manufacturing - The materials and manufacturing industry can disrupt the traditional footwear industry by developing and producing new materials such as CORDURA fabric and incorporating innovative design elements into production processes.