Urban Armor Gear has knocked it out of the park yet again with the advent of the 'Civilian' series of smartphone cases, which are designed to combine exceptional shock-protection and ruggedness with a smartly understated aesthetic.
The 'Civilian' series smartphone cases are equipped with Urban Armor Gear's proprietary HyperCush technology, which is designed to be able to diminish and scatter the energy that is generated when you drop your device on the ground or any hard surface. These cases make full use of a patent-pending and extensively tested design that is crafted by combining a pair of shock-absorbing materials with a dynamic hexagon pattern. The use of hex cushioning shock-absorbing panels ensures that your phone receives full protection no matter what angle you drop it at or where on the device the impact occurs, which is unlike many inferior smartphone cases available on the market. The drop-protection rating of 20 feet ensures that unless you're a giant or into the habit of waving your phone off the edge of a balcony or cliff, dropping your phone on the floor is no cause for concern
Despite its exceptional ability to absorb collisions, the 'Civilian' series smartphone case is designed to mitigate the chances of your dropping it, with traction grip enabling you to comfortably wield your device on the go. The case also comes with intentionally oversized tactile buttons, which will feel like a veritable godsend if you've ever struggled to use buttons on some of the more average smartphone cases out there.
Available for only $39.95, the 'Civilian' smartphone case is a fine example of sleekness and ruggedness coming together to spectacular effect.
Hyper-Cushioned Smartphone Cases
Urban Armor Gear's 'Civilian' Case Disperses Energy When Dropped
Trend Themes
1. Hypercush Technology - Opportunity for other smartphone case manufacturers to develop similar energy dispersing technology.
2. Dynamic Hex Design - Opportunity for other industries to adopt the hexagon pattern for impact absorption or aesthetics.
3. Traction Grip - Opportunity for other consumer electronics companies to improve device grip for ease-of-use and to prevent drops.
Industry Implications
1. Smartphone Cases - Disruptive innovation opportunities for companies that can design cases that provide better drop protection, making it part of their brand’s message.
2. Consumer Electronics - Opportunity for other consumer electronics companies to add traction-providing materials for better grip and drop prevention to their products.
3. Automotive - Could the dynamic hex design in Urban Armor Gear’s HyperCush technology be adapted for car impact zones, providing better energy dispersal to save lives?