Nike is launching the Dunk Low silhouette in another colorful iteration dubbed 'Hyper Royal.' The silhouette remains the same as the previous versions but opts for hints of blue for the color scheme. The new style features crisp white leather uppers, 'Royal Blue' markings on the Nike heel logo, Swoosh, tongue tag, and insoles, a chunky white midsole, and a blue outsole.
Nike branding also lands inside of the shoe on the blue insole in a crisp white font. The sneaker is finished with its signature perforations on the toebox and clean white laces for contrast against the blue palette.
The Nike Dunk Low 'Hyper Royal will be available on the Nike website and at select retailers in the late fall for $110 USD.
Blue-Tonal Low-Cut Sneakers
Sportswear Giant Nike Debuts the Dunk Low in a 'Hyper Royal' Colorway
Trend Themes
1. Colorful Sportswear Footwear - There's an opportunity for sportswear companies to invest in creating colorful footwear options.
2. Chunky Sneaker Trend - Companies in the footwear industry can explore the chunky sneaker trend and create their own versions for consumers.
3. White and Blue Silhouettes - Marketing white and blue color schemes can be a disruptive innovation opportunity for companies looking to design new sneakers.
Industry Implications
1. Sportswear - Sportswear companies can take advantage of the colorful sneaker trend by releasing their own collectible and trendy designs.
2. Footwear - Footwear companies can design chunky sneakers to take advantage of the trend and release more in-demand products.
3. Fashion Retail - Fashion retailers can take advantage of the white and blue color scheme in their marketing campaigns to sell trendier apparel and accessories to consumers.