Outdoor footwear brand Merrel has officially added new models to its Hydro Moc water shoe line with the launch of the Hydro Moc Drift. The new shoe comes equipped with the brand's signature 'FLOAT PRO' EVA technology and 'BLOOM' materials, both of which are made from algae.
The new water shoes come in a range of tonal and gradient-based colorways, including 'Merrel Blue,' 'Maple,' and 'Pomelo.' However, a standout version is a new gradient 'Tangerine/Gold/Teal' Hydro Moc Drift, as its eye-catching hues and unique rubber construction make it a particular one-of-a-kind water sneaker.
For those interested, the Hydro Moc Drift is now available to purchase on Merrell's website and at select retailers throughout the united states. The shoes are also being offered in both men's, and women's. and kid's sizings.
Eye-Catching Water Shoes
Merrel Unveils New Hydro Moc Drift Model Made from Algae-Based Materials
Trend Themes
1. Algae-based Materials - Opportunity for other outdoor footwear brands to explore the use of algae-based materials in their products to differentiate themselves and appeal to eco-conscious consumers.
2. Gradient-based Colorways - Other shoe brands could explore incorporating gradient-based colorways into their designs to create eye-catching and unique products that stand out in the market.
3. Water Shoes for Kids - As the Hydro Moc Drift is now available in kids' sizes, there is an opportunity for other outdoor footwear brands to expand their offerings to include water shoes designed for children.
Industry Implications
1. Outdoor Footwear - The use of algae-based materials in outdoor footwear presents an opportunity for brands to innovate their products and appeal to consumers who value sustainabilty.
2. Eco-friendly Products - The use of algae-based materials in footwear can also be applied to other industries, such as apparel and accessories, as a way to promote eco-friendliness and sustainability.
3. Children's Products - Expanding water shoe offerings to include kids sizes presents an opportunity for other brands in the children's product industry to capitalize on the demand for functional and stylish outdoor gear for kids.