Salomon and Greater Goods have revealed its hyper-technical and functional hydration-assisting crew jacket piece called the S/Lab Hydration Crew Jacket. The crew jacket is made to be helpful during outdoor adventures, exercises, and even marathons, as it is packed with several enough water reservoirs to maintain hydration.
The S/Lab Hydration Crew Jacket takes functionality to an innovative step. It contains 3 x 21 water reservoirs, seven 500ml soft flasks, three soft cups, 10 storage pockets, one first aid kit, and a survival blanket. In total, the crew jacket can carry 7.5 liters of water. In terms of design, the crew jacket is made from upcycled Salomon products for sustainability purposes which are derived from two ski pants, one hydration vest, two jackets, and two fleece pieces. The S/Lab Hydration Crew Jacket can be won through an online raffle for charity for $10 EUR from April 2 to April 10.
Hydration-Assisting Crew Jackets
Salomon and Greater Goods Unveil Its S/Lab Hydration Crew Jacket
Trend Themes
1. Hydration-assisting Wearables - Creating wearable tech to assist with personal hydration during exercise and outdoor activities creates opportunities for companies to increase functionality and convenience for consumers.
2. Eco-friendly Fashion - Building sustainable clothing options with up-cycled materials will lead to innovative and fashionable products that are environmentally and socially responsible.
3. Charitable Raffles - Creating opportunities for charitable giving through raffles tied to product releases increases brand visibility and positive social impact.
Industry Implications
1. Athletic Wear - Athletic wear companies can incorporate innovative hydration-assisting features into their clothing to increase functionality and improve consumer experience.
2. Sustainability - The fashion industry can adopt sustainable practices by upcycling materials and creating eco-friendly products that align with consumer values for social and environmental responsibility.
3. Charitable Organizations - Charitable organizations can benefit from partnerships with companies conducting raffles, increasing visibility for their cause and generating donations for social good.