The electrolyte and hydration patch by Gatorade is definitely a new business venture for the brand, which has been a go-to for athletes and active consumers for a long time. With this new innovation, the company hopes to revolutionize the way we monitor and care for our bodies. The sweat-sensitive skin patch changes color as the levels of hydration and electrolytes fluctuate.
The hydration patch is single-use and individuals are encouraged to wear it while they work out. They can then scan the patch with the Gx app (from Gatorade) and learn more about what they need to do to hydrate in their current state.
Gatorade's hydration patches use non-toxic food dyes for measurement and are certified hypoallergenic. Individuals can purchase them as a two-pack.
Sweat-Sensitive Skin Patches
Gatorade Released an Innovative Hydration Patch
Trend Themes
1. Hydration Monitoring Patches - The development of non-invasive skin patches that monitor hydration levels present opportunities for companies to offer innovative solutions for health-conscious individuals.
2. Color-changing Wearable Technology - The use of color-changing skin patches in wearable technology presents opportunities for companies to innovate and develop new products that better monitor and care for the human body.
3. Sweat-sensitive Sensors - The development of sweat-sensitive skin patches opens up possibilities for companies to create new products that better monitor and track bodily functions in real-time.
Industry Implications
1. Fitness Wearables Industry - Integrating the use of hydration monitoring patches in fitness wearables presents opportunities for companies to create more comprehensive and accurate fitness trackers.
2. Health and Wellness Industry - Hydration monitoring patches have the potential to revolutionize the way we monitor and care for our bodies, creating opportunities for companies to develop new, innovative health and wellness products.
3. Athletic Apparel Industry - The use of sweat-sensitive sensors in athletic apparel opens up possibilities for companies to create performance-enhancing products that monitor and adjust to athletes' hydration and electrolyte levels in real-time.