A slew of new hydrating glossy balms are offered by Burt's Bees— a brand that is known for its natural formulas and its commitment to sustainable and ethical futures. There are four pleasant colors that individuals can choose from—'Winning in Pink,' 'Chai Time,' 'Eat, Drink and Be Cherry,' and 'Wine Wednesday.'
The product is dubbed 'Gloss and Glow™ Glossy Balm' and the responsibly sourced formula is of 100% natural origin. Mango Butter is included to deliver a glossier finish. Coconut oil and olive oil are also included to smooth and soften. When applied to the lips, the results are eye-catching.
The hydrating glossy balm is lightweight and comes in "a light, clean floral scent to delight the senses with every swipe." The premium pink tube also contains 17% post-consumer plastic.
Hydrating Glossy Balms
Burt's Bees' Gloss and Glow Features an Eye-Catching Finish
Trend Themes
1. Hydrating Glossy Balms - Brands should focus on natural, sustainably sourced and ethically made hydrating glossy balms to attract consumers who prefer eco-friendly cosmetics.
2. Clean Beauty - The increased demand for clean beauty products will encourage more brands to use 100% natural origin formulas and post-consumer plastic in their packaging.
3. Multifunctional Cosmetics - Brands will continue to focus on multifunctional cosmetics like Burt's Bees 'Gloss and Glow' to create products that offer both hydration and an eye-catching finish.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies should invest in sustainable and ethical production processes to cater to eco-conscious consumers.
2. Packaging - Packaging companies can innovate by creating post-consumer plastic packaging that is both attractive and eco-friendly.
3. Retail - Retail companies can differentiate themselves by offering a wider selection of clean beauty products that are both eco-friendly and effective.