Converse introduces a new set of the Chuck 70s in both low cut and hi cut for the summer season in a Hybrid Texture design language. The shoes have two special bi-tonal colorway across the upper as the Chuck 70 Hi has a fusion of Saturn Gold and Pink Salt at the uppers made from canvas materials.
The colors perfectly split itself down the middle of the medial and lateral side of the shoe coming together to be one. It sees the full-grain leather All Star branding and has an Egret tongue to mark the middle of the shoe. The Chuck 70 Low blends together the colors of Light Twine on one side and Light Armory Blue on the other.
Color-Blocking Canvas Footwear
Converse Gives its Chuck 70 Shoes a Hybrid Texture Design
Trend Themes
1. Hybrid Texture Design - There is an opportunity for shoe brands to explore the hybrid texture design to create more visually engaging products.
2. Bi-tonal Colorway - Designers can experiment with bi-tonal colorway designs to create color-blocking effects that are both visually striking and sophisticated.
3. Canvas Footwear - There is a growing market for canvas sneakers as a comfortable, casual yet stylish footwear option, creating a potential growth opportunity for shoe manufacturers.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers can leverage the bi-tonal colorway and hybrid texture design trends to create new and exciting footwear products for fashion-savvy consumers.
2. Fashion Retail - Fashion retailers can capitalize on the rising popularity of canvas sneakers by stocking up on trendy and comfortable sneakers for their customers.
3. Art and Design - Artists and designers can collaborate with shoe manufacturers to create unique and innovative designs featuring hybrid textures and bold bi-tonal colorways, establishing a new market for creative and exclusive footwear.