The 2009 Chevrolet Silverado will be the world's first two mode hybrid pick up truck. Bob Lutz broke the news at dinner tonight in Los Angeles. I'll be able to deliver more details after I pick up a press kit tomorrow, but GM is very excited about their latest endeavor! This is huge news. As Lutz said tonight, "This is the future."
Implications - **Add more
Eco-conscious consumers are very aware of their responsibility to the planet, and constantly seek new methods of green living. These customers desire methods of transportation that reduce their carbon footprints by being hybrid vehicles.
World's First Hybrid Pickup Truck
2009 Chevy Silverado
Trend Themes
1. Hybrid Pickup Trucks - There is an opportunity for automakers to innovate by developing more hybrid pickup truck models to appeal to eco-conscious consumers.
2. Green Transportation - The trend towards eco-consciousness opens up a space for businesses to create more sustainable transportation options that prioritize reducing carbon footprints.
3. Alternative Fuel Vehicles - The potential for alternative fuel vehicles to be accepted by eco-conscious consumers means that there is an opportunity for companies to invest in developing more vehicles that utilize these green alternatives.
Industry Implications
1. Automotive Industry - The automotive industry can take advantage of the trend towards sustainability by investing in developing more hybrid and alternative fuel vehicles to meet consumer demands.
2. Transportation Industry - The transportation industry can leverage the demand for green transportation to create more eco-friendly options for consumers.
3. Energy Industry - The energy industry can capitalize on the trend towards alternative fuel vehicles by investing in creating more sustainable fuel options for these vehicles.