Sportswear giant Nike worked with Skepta on creating a Hybrid Air Max 97 silhouette, blended with the Classic BW shoe. The two have previously worked together last year, reworking Nike's Air Tuned 99. This time, Skepta opted for the Nike Air Max 97 as the new shoe's sole unit and the Air Classic BW uppers adorning the top.
In terms of colorways, the new hybrid sneakers are predominantly white, with contrasting details seen through branding details and sole units -- in the options of either red or blue. The iconic Nike swoosh stands out through this and travels across the heel. Another notable detail is the mesh pattern across the uppers, appearing to represent a honeycomb design. Japanese retailer 'mita Sneakers' unveiled a first look at the upcoming collaborative sneakers, rumored to be released on May 9th.
Hybrid Honeycomb-Designed Sneakers
Skepta and Nike Collaborated on a Hybrid Air Max 97 Shoe Model
Trend Themes
1. Hybrid Sneaker Design - Opportunity to create innovative and unique sneaker designs by combining elements from different shoe models.
2. Collaborative Footwear Collections - Collaborating with influential artists and designers to create limited edition sneaker collections that generate excitement and demand.
3. Mesh Pattern Trend - Incorporating mesh patterns in sneaker designs to create visual interest and add a unique texture to the shoes.
Industry Implications
1. Footwear - The footwear industry can explore new ways of designing and producing hybrid sneakers to appeal to consumers looking for unique sneakers.
2. Fashion Retail - Fashion retailers can partner with artists and designers to create exclusive collaborative sneaker collections that attract customers and drive sales.
3. Textile Manufacturing - Textile manufacturers can capitalize on the mesh pattern trend by producing materials and fabrics with intricate mesh designs for use in sneaker production.