The saying, 'Beauty is pain,' has never rang so true as it does with the radical Huo Liao beauty treatment. On a very basic level, it involves setting the client's face on fire. Literally. Of course, Huo Liao (which means 'fire treatment' in Chinese) is a careful procedure that doesn't burn the skin, or else that would defeat the purpose entirely. Instead, the fire activates the properties in a specially prepared secret elixer that is soaked into a towel and placed on a problem area.
As shocking as Huo Liao may seem, it is a widely practiced form of alternative therapy, particularly in China from which it originates. To get the fire started, alcohol is added as a starter fluid and then lit.
Burning Beauty Treatments
The Huo Liao Procedure Involves Setting a Person's Face on Fire
Trend Themes
1. Alternative Beauty Treatments - Huo Liao is just one example of the growing trend towards alternative beauty treatments that offer unique and unconventional experiences for consumers.
2. Fire-based Therapies - The use of fire as a therapeutic tool is a trend that is gaining traction in various wellness industries, from skincare to chiropractic practice.
3. Secret Elixirs - The use of traditionally-prepared herbal and natural elixirs is a trend that is being rediscovered and revitalized in the alternative beauty and health industries.
Industry Implications
1. Beauty and Wellness - The beauty and wellness industries are relevant to alternative beauty treatments and fire-based therapies which are disrupting traditional practices.
2. Herbal Medicine - The herbal medicine industry is applicable to the use of secret elixirs in alternative therapies.
3. Traditional Chinese Medicine - The traditional Chinese medicine industry may find opportunities to incorporate fire-based therapy in their practice.