Ever since the Zorb ball became popular, every sport has been tried with humans inside of the hamster-like ball, including human bowling. These are usually summer sports, but as natural granola brand Bear Naked proves, this fun can be carried on in the winter months too.
Bear Naked's game of human bowling took place in the middle of winter and it had participants tumble down a snowy lane in a Zorb ball and then try to strategically hurl themselves at a set of oversized inflatable pins.
The stunt is all about high-energy fun and all the while, the human bowlers are fueling up by snacking on Bear Naked products, which they need, since the action continues right through the day until the pins are illuminated in the dark.
Icy Human Bowling Games
Bear Naked's Human Bowling Supersizes Fun
Trend Themes
1. Human Bowling Games - Opportunity to create unique experiences and events by combining sports and entertainment in unconventional ways.
2. Winter Sports - Exploring ways to adapt outdoor activities for the winter season to attract new audiences and enhance the experience.
3. Branded Experiences - Creating immersive and interactive events that align with a brand's values and showcase their products in a fun and engaging manner.
Industry Implications
1. Sporting Goods - Opportunity to develop innovative equipment and gear for new and unconventional sports experiences.
2. Event Management - Providing services to plan and execute unique and memorable branded experiences for companies and organizations.
3. Food and Beverage - Collaborating with brands to develop customized snacks and products that align with specific events or activities.