Californian skate brand HUF has teamed up with Nike to unveil an all-new sneaker silhouette dubbed the 'HUF x Nike SB Dunk Low.' The new shoe arrives as a celebration of HUFs 20th anniversary and is expected to be added to the brand's upcoming apparel capsule.
Because the shoe has only be teased by the two brands, very little information regarding its construction and material has been confirmed. However, judging from the teaser images, it seems the sneaker will feature a leather navy base with white leather overlays. In addition, the sneaker seems to have an off-white midsole and text on the heel reading 'KEITH FOREVER.'
Although no specific details about the shoe have been released, the company has confirmed that fans can except it to drop sometime this year.
Purple Leather Low-Top Sneakers
The HUF x Nike SB Dunk Low Has Officially Been Teased
Trend Themes
1. Collaboration Sneakers - The HUF x Nike SB Dunk Low shoe collaboration showcases the potential for partnerships between companies to create new and unique products.
2. Anniversary-driven Product Releases - The HUF x Nike SB Dunk Low sneaker is a prime example of leveraging an important milestone such as an anniversary to launch a new product.
3. Teaser Campaigns for Limited Product Releases - The HUF x Nike SB Dunk Low sneak preview shows how introducing a new product to the market slowly creates anticipation and buzz among potential buyers.
Industry Implications
1. Footwear - The HUF x Nike SB Dunk Low sneaker showcases the continuous demand for unique, limited edition footwear collaborations.
2. Skateboarding - The HUF x Nike SB Dunk Low sneaker is an example of how skateboarding brands and companies associated with the sport can collaborate to create products tailored to their market.
3. Apparel - The HUF x Nike SB Dunk Low is expected to be added to the upcoming HUF apparel capsule, showing the potential for apparel companies to add a sneaker component to their product lines.