The HUF Spring 2019 collection was recently unveiled and it draws inspiration from its own founder and his heritage. Keith Hufnagel grew up in New York City and a large part of his upbringing involved being involved in the strong skateboarding culture during the 90s. The latest seasonal capsule celebrates the era and the skate culture of the urban city -- the pieces aim to capture the diverse culture and eclectic energy that it boasted.
Some of the designs that translate this theme include the 'Highline' floral print as a nod to the parks, 'Fake News' and 'Blacked Out' graphic prints reference the history of the location. The range features fashion and accessories and to honor the drop, Eric Haze, a friend and graffiti artist created a mural at a nearby skate spot.
NYC-Celebrating Spring Apparel
The HUF Spring 2019 Collection Highlights Skateboarding Culture
Trend Themes
1. Skateboarding-inspired Apparel - Opportunity for brands to create apparel collections that draw inspiration from skateboarding culture, appealing to the urban streetwear market.
2. Nostalgic Fashion - Potential for fashion brands to tap into 90s culture and nostalgia, offering collections that capture the energy and style of that era.
3. Collaborative Art and Fashion - Possibility for brands to collaborate with artists, such as graffiti artists, to create unique murals and designs that enhance the overall brand experience.
Industry Implications
1. Apparel and Fashion - Disruptive innovation opportunities for apparel and fashion brands to incorporate skateboarding and urban streetwear influence into their collections.
2. Art and Design - Potential for artists, especially graffiti artists, to collaborate with fashion brands and create murals and designs that bridge the gap between art and fashion.
3. Event and Entertainment - Opportunities for event organizers and entertainment companies to create experiences that celebrate skateboarding culture and 90s nostalgia through fashion shows or exhibitions.