The new HUF Fall 2018 collection took itself to the eccentric streets of Tokyo to showcase its new seasonal campaign. It draws inspiration from the busy nightlife that the city embodies along with the counterculture. The capsule features a selection of outerwear options, tees, pants, pullover sweaters, and footwear selections. Most of the pieces are adorned with HUF branding details and some see graphic prints that nod to Japan's culture. The main design cue throughout the collection is camouflage and tie-dye details, along with some touches of Japanese kanji prints and anime graphics.
Notably, the label drops a brand new sneaker entitled 'Hupper 2 hi,' which boast 3D foxing tape and an infinity rubber sole with shielded barriers. The entire collection is now available to buy online and at flagship locations.
Heavily Printed Streetwear Campaigns
The HUF Fall 2018 Collection is Showcased in Tokyo Streets
Trend Themes
1. Streetwear Fashion - Opportunity for brands to collaborate with street artists and incorporate unique graphic prints into their collections.
2. Innovative Footwear - Potential for brands to create sneakers with unique design elements such as 3D foxing tape and shielded barriers.
3. Cultural Fusion - Opportunity to merge different cultures and design influences, such as Japanese kanji prints and anime graphics, into fashion collections.
Industry Implications
1. Fashion and Apparel - Brands can explore incorporating streetwear elements and cultural influences into their designs.
2. Footwear - Brands can focus on developing innovative sneaker designs with unique features such as 3D foxing tape and shielded barriers.
3. Graphic Design and Printing - Opportunity to collaborate with fashion brands to create unique graphic prints and patterns for their collections.