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The Huawei Watch Second-Generation is for Female Users

While the wearables market is booming with certain consumer segments, women are becoming more targeted by brands as the next one to conquer, so the Huawei Watch second-generation is set to be unveiled at CES 2016.

Purported to be available with 40 different watch faces, the Huawei Watch second-generation is actually smaller than the predecessor and is more fashion-focused to help draw in female consumers to consider wearables as a fashionable accessory. What's created is a sleek, sophisticated piece of technology that's crafted to be more realistic for female or feminine consumers.

While the Huawei Watch second-generation is indeed targeted more towards females, the tech brand is also planning a different next-generation smartwatch that builds on the original Huawei Watch that will be more male/neutral focused.
Trend Themes
1. Targeted Wearables for Women - The rise of wearables specifically designed for women presents an opportunity for brands to tap into this growing market segment with fashion-focused smartwatches.
2. Fashion-focused Technology - The shift towards fashion-focused wearable technology offers an opportunity for brands to create sleek and sophisticated smartwatches that appeal to female consumers.
3. Gender-specific Smartwatches - Developing smartwatches tailored to specific genders, like the Huawei Watch second-generation, allows brands to target different consumer segments effectively.
Industry Implications
1. Wearable Technology - The wearable technology industry can seize the opportunity to create fashionable and targeted smartwatches for women, like the Huawei Watch second-generation.
2. Fashion and Accessories - The fashion industry can explore collaborations with tech brands to create stylish and fashionable smartwatches for female consumers, capitalizing on the growing trend of wearable technology.
3. Consumer Electronics - Consumer electronics brands can innovate and introduce gender-specific smartwatches to cater to the varying preferences of their target audience, as exemplified by the Huawei Watch second-generation.

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