In a magnificent display of lights, models and of course, amazing clothes, Fendi presented its new collection in a fashion show on the Great Wall of China.
Making an appearance on the makeshift runway, right when the last rays of light were welcoming the guests, models in luxurious clothes took to the catwalk.
This is the first time such an event has taken place on the Great Wall. After one year of negotiations, paperwork and millions of dollars from Fendi's pocket, it finally happend.
Fendi's luxe collection looked even greater set in such an exquisite setting. Atmospheric lighting, great music, beautiful models, and most importantly, a perfect cut.
Despite the volume in this collection, Fendi showed accentuated waists which remind women of their femininity. Black and red were the foundational colors chosen by Karl Lagerfeld. To the delight of the guests, the colors matched perfectly with the white floors on the runway.
Hollywood stars Kate Bosworth and Thandie Newton showed up and enjoyed a memorable event along with 500 other show goers who had the pleasure and fortune to see one of the most amazing displays of fashion ever. For once, it seems the Great Wall surrendered, and it was to a fashion show.
Here's a video update:
Great Wall of China Fashion Show
Fendi Walks the Wall
Trend Themes
1. Luxury Fashion Shows - The trend of staging fashion shows in unique or iconic locations, such as the Great Wall of China, creates a memorable and impactful experience for the audience.
2. Unique Event Experiences - By hosting events in unconventional locations, brands can elevate their brand image and garner attention from a wider audience.
3. Collaboration with Iconic Landmarks - Partnering with iconic landmarks for fashion shows presents a disruptive opportunity to merge fashion, art, and cultural experiences.
Industry Implications
1. Fashion and Luxury - Luxury fashion brands can leverage unique event experiences to create buzz, generate media coverage, and engage with their audience in meaningful ways.
2. Tourism and Travel - Partnering with iconic landmarks for events, like fashion shows, can drive tourism and attract visitors to the destination.
3. Event Planning and Production - By organizing and executing fashion shows in unconventional locations, event planning and production companies can position themselves as creative and innovative partners for brands.