Printers have become something of a forgotten computer peripheral as more consumers shift towards a paperless lifestyle, but the new lineup of HP LaserJet Pro laser printers identify how brands are responding to make them more appealing.
The printers lineup includes the M15 and M28 series units, which are set to launch in April with a compact footprint that is reported to be the smallest on the market. Each printer puts a focus on wireless functionality thanks to the accompanying smartphone app that will enable quick copying, document printing and much more.
The HP LaserJet Pro laser printers also focus on cost-effective operation to make them applicable for consumers who might perceive personal printer ownership as too costly.
Compact Budget-Friendly Printers
The New HP LaserJet Pro Laser Printers Provide Optimized Quality
Trend Themes
1. Compact Printers - The trend of compact printers is disrupting the market by appealing to consumers' desire for space-saving solutions.
2. Wireless Functionality - The trend of printers with wireless functionality is creating opportunities for convenient and efficient printing from smartphones and other devices.
3. Cost-effective Operation - The trend of cost-effective operation in printers is disrupting the perception that personal printer ownership is too expensive and making it more accessible to consumers.
Industry Implications
1. Technology - The technology industry can benefit from the trend of compact printers by developing innovative and space-saving printer designs.
2. Mobile Apps - The mobile app industry can leverage the trend of printers with wireless functionality to create innovative printing solutions through smartphone apps.
3. Consumer Electronics - The consumer electronics industry has an opportunity to capitalize on the trend of cost-effective operation in printers by offering budget-friendly printer options to consumers.