The How to Spend It 'A Hit Below the Belt' editorial focuses on the ladylike fashion fad that revolves around the peplum, which is an short overskirt or ruffle attached at the waistline of a jacket, blouse or dress. Adding to the already curvaceous form of a woman's figure, this detail may be a blast from the past, but the photoshoot shows how to make it completely contemporary. From punk-like beauty looks to bold pairings, the outfits are just edgy as they are elegant.
Lensed by international photographer Kevin Sinclair, the How to Spend It A Hit Below the Belt appears in the June 2012 issue of the magazine. It stars model Nastya Kusakina. The Russian beauty was styled by Yoichi Tomizawa in pieces from the likes of Dior, Viktor & Rolf, Gucci, Giles, Céline, Alexander McQueen, Roberto Cavalli and Versace.
Edgy Peplum Editorials
The How to Spend It 'A Hit Below the Belt' Photoshoot Stars Nastya Kusakina
Trend Themes
1. Ladylike-revival Fashion Trend - Opportunity for designers to create modern twists on classic fashion fads.
2. Punk-inspired Beauty Looks - Disruptive innovation opportunity for makeup and beauty industries to create edgy and unconventional products.
3. Bold Pairings - Opportunity for retailers and stylists to curate fashionable outfits with unique and unexpected combinations.
Industry Implications
1. Fashion - Industry players can capitalize on the popularity of fashion fads by offering new twists on classic styles.
2. Beauty - Beauty and skincare brands can innovate in response to punk-inspired beauty looks that break from traditionalism.
3. Retail - Retailers can capitalize on the popularity of bold pairings by offering fashion-forward outfits with unconventional combinations.