adidas Originals introduces a new iteration of the Campus 80 sneaker model with the latest How To Kill a Werewolf colorway palette. The retro shoe is made with a greyscale tonal palette and uses hairy suede materials across the upper. It is paired with tonal overlaying accents and Halloween-themed details on top.
With a closer look at the new shoe, there are .999 silver bullet studs that nod to the limited weapons that are able to kill werewolves and witches. It is seen along the lateral side of the heel and mismatching tongue tabs that are paired with claw marks and "How to Kill" text. The insoles have a kill shot graphic and the shoe is rounded out by silver laces and grey rubber sole units.
Halloween Creature-Themed Footwear
adidas Gives the Campus 80 a How to Kill a Werewolf Colorway
Trend Themes
1. Halloween-themed Footwear - An opportunity for other shoe companies to incorporate Halloween themes into their designs for the holiday season.
2. Hairy Suede Materials - An opportunity for materials companies to invest in or develop new materials that mimic the texture of fur.
3. Werewolf-inspired Design - An opportunity for fashion companies to explore other mythical creatures and folklore for inspiration in their designs.
Industry Implications
1. Footwear - The shoe industry could capitalize on seasonal trends by creating limited edition shoes for special events such as Halloween.
2. Materials - The demand for high-quality imitation furry suede materials could be an untapped market for materials companies.
3. Fashion - Companies could explore the world of folklore and mythology, creating designs inspired by other creatures and legends.