PepsiCo has created an e-commerce site, which is titled House of PepsiCo. The site will sell different apparel from the company's various collaborations with fashion companies. Mauro Porcini, PepsiCo's chief design officer spoke about the launch of House of PepsiCo saying that "the platform mirrors the lifestyle that has sprung up around our [brand] and creates an added value 'click-to-buy' traffic driver for our retail and licensing partners in a design-forward, seamless format."
The site will have different clothing form notable brands including Forever 21, DSquared2 and Mandarina Duck. Additionally, some of the collaboration items on the site include those from Puma, Collette, Alexander Wang, and more. PepsiCo is also listing some of its own brands on the site including Mountian Dew and Cheetos.
Beverage Brand E-Commerce Sites
The House of PepsiCo Will Sell Items from PepsiCo Collaborations
Trend Themes
1. Collaboration-based E-commerce - Opportunity for e-commerce platforms to focus on selling products from brand collaborations, adding value to both the brands and the customers.
2. Design-focused E-commerce - Innovative e-commerce platforms can offer a design-forward, seamless format that mirrors the lifestyle associated with a brand, attracting customers and driving traffic.
3. Branded Apparel E-commerce - Brands can explore the potential of launching their own e-commerce sites to sell apparel from various collaborations, expanding their reach and generating additional revenue streams.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to collaborate with beverage companies and feature their products on beverage brand e-commerce sites, reaching a wider customer base and increasing sales.
2. Food and Beverage - Food and beverage companies can explore e-commerce opportunities by showcasing their collaboration merchandise, offering customers a convenient way to purchase exclusive items alongside their favorite snacks and drinks.
3. E-commerce - E-commerce platforms can consider partnering with brand collaborations, providing a platform for brands to sell exclusive merchandise and driving traffic and sales for both the e-commerce platform and the brands involved.