Designer Brodie Neill has captured public attention by way of his eco-concerned pieces — from glacier chaise longue to ocean plastic dining tables, and the creative's latest endeavor shares an alternative hourglass design. Instead of filling the time-telling tool with sand, Neill fills it with microplastic which has been collected from the shores of Tasmania.
This subtle but bold substitution is in relation to the issue of ocean plastic pollution. The designer partners up with environmental agencies and beachcombers to bring the daring hourglass design to the public's attention. Each future token will specify where the microplastic is derived from in the world, combining agency, geographical location and hard proof that "we are affected by plastic waste in all corners of the world." Ironically, the hourglass design also signifies that this is a time-sensitive issue that requires immediate action.
Awareness-Rising Alternative Hourglass Designs
Brodie Neill Fills an Hourglass with Microplastic
Trend Themes
1. Eco-concerned Designs - Exploring alternative materials and repurposing waste to create eco-friendly products, such as filling hourglasses with microplastic to raise awareness of ocean plastic pollution.
2. Collaboration with Environmental Agencies - Designer partnerships with environmental agencies and beachcombers to highlight the global issue of plastic waste through innovative hourglass designs.
3. Time-sensitive Sustainability - Creating hourglass designs that symbolize the urgency of taking immediate action to address the growing problem of plastic pollution in our oceans.
Industry Implications
1. Product Design - Incorporating sustainable practices and alternative materials into product designs to raise awareness about critical environmental issues.
2. Environmental Services - Partnering with designers and artists to develop innovative solutions for addressing and raising awareness about the global problem of plastic waste.
3. Sustainability Consulting - Offering expertise and guidance on how businesses can incorporate sustainability practices into their products and messaging, such as partnering with designers to create impactful hourglass designs to raise awareness about plastic pollution.