After lackluster travel spending in the early part of this decade, Hotels are pushing the envelope to capture market share. The result: the latest new trends involve designer hotels, ultra luxury and mid market designer hotels. The hotel shown, Paris' Hotel Sezz is an ultra luxury example. Each room is massive in size, with beds you can walk around. In addition, each guest is assigned a personal assistant.
Implications - Traveling is an activity that can be draining and stressful for many individuals. A service or product that can offer effective relief for the burdens of traveling will likely appeal to businessmen and other individuals who frequently travel.
Hotel Trends: Ultra Luxury and Mid Market Designer Hotels
Hotel Trends: Ultra Luxury And Mid Market Designer Hotels
Trend Themes
1. Designer Hotels - Disruptive innovation opportunity: Create a platform that connects independent designers with hotels, allowing for unique and customizable hotel experiences.
2. Ultra Luxury Hotels - Disruptive innovation opportunity: Develop sustainable and eco-friendly luxury hotel concepts to cater to the increasing demand for eco-conscious travelers.
3. Mid Market Designer Hotels - Disruptive innovation opportunity: Introduce new technologies and automation systems to enhance the guest experience in mid-market designer hotels, such as self-check-in kiosks and personalized digital concierge services.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Implement blockchain technology in the hospitality industry to streamline booking processes, enhance security, and create a more transparent system for both hotels and guests.
2. Design - Disruptive innovation opportunity: Combine design principles with sustainable materials and construction techniques to revolutionize the hotel industry, creating more environmentally friendly and visually appealing accommodations.
3. Travel - Disruptive innovation opportunity: Develop an AI-powered travel assistant that uses machine learning algorithms to personalize travel itineraries, recommend hotels, and provide real-time assistance to travelers.