We like to scent the environments in which we live, our homes, our offices. The home fragrances market has grown incredibly in the last years. Marketers are also increasingly appealing to our noses, and new frontiers of olfactory marketing are being explored by marketers and advertisers.
So, hotel managers, it's time to engage your guests with one more of their senses, making their stay really unique by customizing the scent in each different environment of your hotel. You can even think of providing different scents for different moment of your guests' stay, and enhance the quality of their experience with you.
Oikos Frangrances has developed the Scenting Hotel system, a combination of products and services which allows for management of the air inside a hotel, cutting out pre-existing odours and selecting the scent to be delivered.
Hotel Scentvertising Part II
Engage Your Guests' Noses
Trend Themes
1. Olfactory Marketing - Businesses can explore the use of scent to enhance their branding and marketing strategies
2. Customized Scents - Businesses can offer personalized scents to enhance customer experience and loyalty
3. Scent Branding - Businesses can use scent as part of their branding strategy to create a unique and memorable identity
Industry Implications
1. Hospitality - Hotels and other lodging establishments can use customized scents to create a unique and memorable guest experience
2. Retail - Retail businesses can use customized scents to enhance their branding and create a pleasant shopping experience for customers
3. Entertainment - Entertainment venues such as movie theaters or amusement parks can use scent to enhance the immersive experience for customers