In the wake of COVID-19, Hotels.com is making it easier to make staying at home feel as luxurious as being in a hotel. The brand is asking its fans how they are embracing "hotel life" while remaining safely indoors with a chance to win a free $100 gift card for "room service" — aka meals from their favorite local restaurant delivered right to their front doors.
For a chance to win the $100 gift card, simply share on social — either Instagram or Twitter — using the hashtag #StayInn how you are embracing the luxuries of "hotel life" at home, whether that’s cozying up in a robe or taking a slipper selfie
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Trend Themes
1. Luxury-at-home Trend - As hotels find innovative ways to bring the hotel experience home amid COVID-19, there is an opportunity for businesses to create luxury at-home experiences.
2. Social Media Engagement Trend - As Hotels.com utilizes social media to engage customers during COVID-19, there is an opportunity for businesses to ramp up social media strategies for maximum customer engagement.
3. Gift Card Incentive Trend - As Hotels.com offers a $100 gift card incentive to customers during COVID-19, there is an opportunity for businesses to explore gift card incentives to drive sales during the pandemic.
Industry Implications
1. Hospitality Industry - Hotels and other hospitality industry businesses can explore creating in-room dining experiences that mimic the hotel experience for customers staying at home during COVID-19.
2. Local Food Delivery Industry - Restaurants and food delivery businesses can partner with hotels to offer in-home dining experiences and upscale meal delivery services for customers looking to enjoy luxury dining experiences at home during COVID-19.
3. Social Media Marketing Industry - Marketing and advertising agencies can explore innovative ways to engage customers through social media during COVID-19, using Hotels.com's successful social media engagement strategy as a model for success.