An American chain of hotels and resorts named 'Starwood' has enabled visitors to use their smartphone as hotel keys. This new system will turn your iPhone into your room key so you can have faster and easier access without the need of an actual key.
All you have to do is download the hotel smartphone app to your iPhone where you have access to the hotel keys and benefits. This allows the visitor to have a piece of mind and convenience of accessing all the hotel features during their stay. When using the iPhone app, all you have to do is scan the door with your phone. This concept is still under development but will also be available for Android devices as well.
Smartphone-Enabled Hotel Keys
This Hotel Allows You to Use Your iPhone as a Room Key
Trend Themes
1. Smartphone-based Room Access - The adoption of smartphone technology to grant access to hotel rooms will create opportunities for other service-based businesses to explore contactless and secure keyless access systems.
2. Mobile Application Integration - The integration of mobile applications in the hospitality sector is a disruptive innovation opportunity for businesses looking to enhance the guest experience and streamline operations.
3. Digital Key Interoperability - The development of digital key interoperability standards presents an opportunity for technology companies to enter the hospitality industry and simplify guest access across multiple hotel brands.
Industry Implications
1. Hospitality - The hospitality industry has an opportunity to embrace smartphone-based room access and mobile application integration to enhance the guest experience and streamline operations.
2. Technology - Technology companies can explore opportunities in the hospitality industry by developing digital key interoperability standards that simplify the guest experience across multiple hotel brands.
3. Real Estate - Real estate developers can adopt smartphone-based room access systems for residential and commercial properties, creating new value propositions for future tenants and property owners.