Mattel is taking a cue from Lego with the release of its new Hot Wheels AR app. The company plans to launch an AR app in the fall of 2018 with users being able to point a phone or tablet at Hot Wheels boxes and be able to instantly see a virtual version of the set. The main objective of this app is to give consumers a chance to preview playsets without having to open anything up and without retailers wasting precious floorspace on demo units.
The Hot Wheels AR app was first displayed at New York City's Toy Fair and was demoed at the Hot Wheels booth. The augmented reality technology made an impressive first appearance with detailed tracking features and the ability to capture most of the playset.
Hot Wheels is furthering its AR experience with the launch of its Augmoto AR racing platform. Unlike the AR app, this platform will give users the chance to race digital cars projected on an AR track. The Augmoto AR racing set is still currently in development, but is expected to release between September or December 2018.
AR Car Playsets
The Hot Wheels AR App is Bringing Modern Tech to Classic Kids' Toys
Trend Themes
1. AR Playset Previewing - Using AR technology to allow customers to preview playsets before purchasing and without requiring demo units.
2. AR Racing Platforms - Using AR technology to create new and exciting racing experiences for consumers.
3. AR Retail Marketing - Using AR technology to create unique and interactive retail experiences
Industry Implications
1. Toy Manufacturing - The toy industry can explore AR technology to create more interactive experiences for consumers and increase sales.
2. Retail Industry - Retailers can consider using AR technology to create unique in-store experiences and showcase products without the need for physical demos.
3. Technology Industry - The technology industry can further innovate AR technology and develop new ways to integrate it into various industries for more immersive experiences.