Taking a stylistic leaf out of the book of Lewis Carroll, the creative minds at Stranger & Stranger have created a loveable and whimsical mascot for beer brand Hopper Whitman. Looking like something out of a classic fairy tale, the Hopper Whitman cricket character is a beloved emblem associated with the brew. As the seasons change, so does the attire of this eccentric cricket. Now that winter brew production is in full swing, the well-sauced cricket is now bundled ready for the cruel climate of the winter months.
This beer-swilling insect speaks to the humor and playfulness of the brand of beer. These kooky crickets, against an English countryside backdrop, conjure images of 'Wind in the Willows-'type tales you read as a child. The typography of the label furthers this illusion by favoring the elaborate overblown text that is normally associated with children's fantasy books.
Beckoning out the eccentric child that dwells within, the Hopper Whitman packaging makes you want to step through the looking glass and take a sip.
Whimsical Beer Branding
Hopper Whitman Sports Labels With a Drunk Eccentric Cricket
Trend Themes
1. Whimsical Branding - Creating a loveable character to represent a product can create an emotional connection with consumers, leading to increased brand loyalty.
2. Seasonal Packaging - Designing packaging that changes with the seasons can create a sense of novelty and increase consumer interest in the product.
3. Playful Typography - Using typography that is fun and whimsical can enhance the overall brand image and appeal to consumers who enjoy playful design.
Industry Implications
1. Craft Beer - Craft beer companies can use whimsical branding to stand out in a crowded market and appeal to consumers who are looking for unique and playful packaging.
2. Food and Beverage - Whimsical branding and packaging can be applied to a variety of food and beverage products to create a memorable and fun image that sets the product apart from competitors.
3. Children's Products - Playful and whimsical packaging can be used for children's products such as snacks or beverages to create an emotional connection with young consumers and their parents.