Aspire is Hooker Furniture's new upholstery brand created in response to a rise in consumer demand for luxury home furnishings. The new launch includes the European-inspired Opal motion sofa and the Roper barrel back swivel chair.
The company expanded its upholstery to offer aspirational, sophisticated designs with subtle yet striking detail. The new collection incorporates stylish details such as wood trims, braided leather welts, channeling, and laced leather trims.
Vice president of merchandising for Hooker Upholstery, Jenni Jungers states: "Aspire begins with the premise that luxurious furniture can – and should be – designed for 'life' where high fashion meets function." Jungers continues to explain how this past year's pandemic has spiked a tremendous demand for higher-end upholstery because customers have spent so much time at home.
Premium Upholstery Companies
Aspire By Hooker Furniture Offers Luxury Upholstery
Trend Themes
1. Luxury Home Furnishings - With the rise in consumer demand for luxury home furnishings, there is an opportunity to create more sophisticated and aspirational designs that incorporate stylish details such as wood trims, braided leather welts, channeling, and laced leather trims.
2. Aspirational Design - The launch of Aspire By Hooker Furniture shows that there is a market for aspirational and sophisticated designs in the upholstery industry that offer subtle yet striking detail.
3. High-end Upholstery - Due to the pandemic, there is an increased demand for higher-end upholstery as customers are spending more time at home, presenting an opportunity for companies to offer luxurious furniture that is designed for 'life' where high fashion meets function.
Industry Implications
1. Home Furnishings - The rise in demand for luxury home furnishings presents an opportunity for companies in the home furnishings industry to expand their offerings with more sophisticated and aspirational designs.
2. Furniture - Aspire By Hooker Furniture's launch shows that there is a market for high-end and aspirational designs in the furniture industry that incorporate stylish details and are designed for 'life' where high fashion meets function.
3. Interior Design - With the increased demand for higher-end upholstery due to the pandemic, there is an opportunity for the interior design industry to provide luxurious furniture that is designed for 'life' where high fashion meets function.