It is interesting to see how public spaces such as subway stations and airports are starting to really embrace the arts, just take the Hong Kong International Airport as an example. Through their latest ad campaign, we have learned that they are currently holding a free art exhibition until the end of September this year. Of course, there is a strong possibility that you might have to have a valid airline ticket in order to enjoy this 'free' exhibition.
The Hong Kong International Airport ad campaign itself is incredibly artistic. It shows that this particular airport isn't just embracing art, but contemporary art such that revolves around materials such as paper and yarn. Although this 'Art in Airport' campaign is probably meant to encourage more flyers, it does much to expose people to culture.
Cultured Travel Campaigns
The Hong Kong International Airport Advocates 'Art in Airport'
Trend Themes
1. Art in Public Spaces - The trend of incorporating art in public spaces like subway stations and airports presents opportunities for artists and art institutions to showcase their work to a wider audience.
2. Cultural Experiences in Travel - The increasing emphasis on cultural experiences in travel campaigns provides opportunities for destinations and tourism-related businesses to attract travelers by promoting local arts, exhibitions, and events.
3. Intersection of Art and Advertising - The intersection of art and advertising, as seen in campaigns like the 'Art in Airport' campaign, offers innovative ways for brands to engage with consumers and create unique and memorable experiences.
Industry Implications
1. Art and Design - The art and design industry can capitalize on the trend of incorporating art in public spaces by creating installations and exhibitions that enhance the aesthetic appeal of airports, subway stations, and other public areas.
2. Travel and Tourism - The travel and tourism industry can leverage the trend of cultural experiences in travel campaigns by partnering with local artists and cultural institutions to offer immersive and authentic experiences to travelers.
3. Advertising and Marketing - The advertising and marketing industry can explore the intersection of art and advertising to create visually captivating and conceptually engaging campaigns that resonate with consumers on a deeper level.