The Kellogg’s Honey Nut Frosted Flakes is the latest cereal creation from the brand that will provide consumers with a new variation on the iconic breakfast food for consumers of all age ranges to enjoy.
Set to debut in January 2019, the cereal promises a new flavor experience that is achieved with a blend of toasted corn flakes, real honey, notes of brown butter and a touch of nuttiness. The crunchy texture of the cereal makes it a satisfying option that will maintain its format when paired with milk to make it perfect for consumers who favor crispiness.
The Kellogg’s Honey Nut Frosted Flakes cereal will be available in two size formats at grocery stores and other major retailers upon debut.
Balanced Honey-Infused Cereals
The Kellogg’s Honey Nut Frosted Flakes will Debut in 2019
Trend Themes
1. Honey-infused Cereals - Disruptive Innovation Opportunity: Exploring more innovative flavors and blends of honey-infused cereals can attract a wider range of consumers and create a new market segment.
2. New Flavor Experiences - Disruptive Innovation Opportunity: Developing new and unique flavor profiles, such as blending honey, brown butter, and nuttiness, can attract consumers looking for novel taste sensations.
3. Crunchy Cereal Options - Disruptive Innovation Opportunity: Creating and marketing cereal options that maintain their crunchiness when paired with milk can appeal to consumers who prefer crisp textures in their breakfast choices.
Industry Implications
1. Cereal Manufacturing - Disruptive Innovation Opportunity: Exploring ingredient combinations, such as honey, butter, and nuts, in cereal production can lead to the development of unique and enticing product offerings.
2. Grocery Retail - Disruptive Innovation Opportunity: Collaborating with cereal manufacturers to introduce and promote new honey-infused cereal offerings can attract customers seeking novel breakfast options.
3. Food and Beverage - Disruptive Innovation Opportunity: Capitalizing on the popularity of honey-infused cereals by incorporating similar flavor profiles into other food and beverage products can create new market opportunities.