Honda unveiled a regional sub-brand for the EV industry in China, named 'Honda e:N.' This brand will launch with an initial offering of two production models. These are the 'e:NS1' and the 'e:NP1.' These two initial models are electric compact SUVs. Honda also released three concept vehicles under the e:N brand named the 'e:N SUV,' 'e:N GT,' and the 'e:N Coupe.' The design of these vehicles is rather similar to existing Honda vehicles, such as the 'HR-V.' Honda has not released exact specifications, such as battery size and range, for this upcoming collection.
This brand will not remain limited to China, though. Honda showcased the 'e:Ny1 Concept' for the European market, and is also expected to unveil a regional collection for Europe including seven vehicles named the 'e:Ny2' through 'e:Ny9.'
Chinese EV Collections
Honda Showcased the 'e:N' Sub-brand for the Chinese Vehicle Market
Trend Themes
1. Regional EV Sub-brands - Brands are launching regional sub-brands, such as Honda's e:N brand, for the EV industry in specific markets, creating disruptive innovation opportunities for companies that tailor their EV offerings to local market needs.
2. Electric Compact Suvs - Companies are specifically targeting the electric compact SUV market, such as Honda's e:NS1 and e:NP1 models, presenting disruptive innovation opportunities to companies that offer unique features to stand out in this growing market.
3. Concept Evs - Vehicle companies are showcasing concept EVs, such as Honda's e:N SUV, e:N GT, and e:N Coupe, indicating disruptive innovation opportunities for companies that develop futuristic designs and features for their EVs.
Industry Implications
1. Automotive - Companies within the automotive industry are creating EV sub-brands and designing electric compact SUVs and concept EVs such as Honda's e:N brand, creating disruptive innovation opportunities for companies that want to compete in the growing EV sector.
2. Electric Vehicle - The EV industry is expanding with more offerings of different types and sizes of EVs, as showcased by Honda's e:N brand, providing disruptive innovation opportunities for companies that create EVs that suit the specific needs of different markets and customers.
3. Consumer Electronics - Companies within the consumer electronics industry can explore opportunities to develop complementary products or accessories for EVs, such as charging devices and infotainment systems, as the EV market grows with more offerings for consumers, such as Honda's e:N brand.