In an effort to promote Honda CRF motorbikes, the automobile brand released a series of comedic ads featuring compressed off-road cars. The print ads promote the rugged bikes by showing tough vehicles compressed into realistic two-wheeled vehicles. Each ad has a different off-road automobile transformed into a bike. The strange vehicles look like regular cars that were bisected and then repaired. Accompanying this visual is text that states "Off-road spirit on two wheels."
Honda's humorous ads were designed and executed by ad agency Y&R Brazil. The ad agency developed the ads with the goal of shifting the perception of trail motorcycles in Brazil. By showing rugged vehicles in the form of a motorbike, Y&R is implying that Honda's CRF line of motorcycles are just as safe and reliable as traditional automobiles.
Bisected Vehicle Ads
This Campaign for Honda CRF Features Off-Road Vehicles Cut in Half
Trend Themes
1. Comedic Ads - The use of humor in ads can increase brand recognition and may help shift perceptions of a product.
2. Bisected Designs - Using unique design elements in marketing campaigns can grab consumer attention and increase product interest.
3. Shifting Perceptions - Showing a product in a new and unexpected way can help shift consumer perceptions and increase interest in a product or brand.
Industry Implications
1. Automotive - The use of unique and unconventional design elements in automotive advertising can help distinguish brands and increase brand recognition.
2. Marketing and Advertising - Innovative and creative advertising campaigns that incorporate humor and unique design elements can help create brand recognition and increase consumer interest.
3. Recreational Products - Using unexpected design elements and humorous advertising in the promotion of recreational products can help increase brand recognition and shift consumer perceptions of the product.