Home theaters are now starting to show originality rather than just copying large (boring) theaters. A nature lover thought her celler would make a great Batcave home theater. In fact, prop bats actually hang from the ceiling. The recliners are motorized and it all has a dark feel. The price: $36,000.
Implications - Luxury consumers are increasingly customizing their homes to reflect their deep pockets and niche interests. A home theater isn't just an expression of the owner's devotion to multimedia and comfort, but also of his or her taste; one designed after the Batcave, what many consider to be the original "man cave," cements the owner's Batman fandom and commitment to the ultimate in home theater luxury.
Personal Bat Caves
Home Theater Resembles Bat Cave
Trend Themes
1. Customized Home Theaters - Luxury consumers are starting to opt for unique and personalized home theater designs.
2. Niche Interest Home Design - Customized home theaters are becoming a way for luxury consumers to express their niche interests.
3. Luxury Home Entertainment - Home theaters are becoming more and more luxurious, with price tags to match.
Industry Implications
1. Home Theater Industry - The home theater industry has an opportunity to cater to luxury consumers who are seeking personalized and unique designs.
2. Luxury Interior Design Industry - Luxury interior design industry has an opportunity to create unique and personalized home theaters that cater to the specific interests of their clients.
3. Luxury Entertainment Industry - The luxury entertainment industry can seize this opportunity to provide custom and luxurious home theater experiences for their high-end clients.