You don't have to be a Gaffer to appreciate this lamp. Bring the movies home with you with this super-chic matte white steel set lamp. It swivels, has a telescoping neck and four-pod legs and is sure to light up your life as well as your living room.
I adore white furniture accents in rooms and this one is just simplistic enough to add so much to any living space.
Implications - With the economic recession still influencing consumer mentality, companies must consider how to provide elements of luxury in a more cash-conscious manner. Associating products with opulence (such as items from a movie set) is a great way to make a consumer feel as though they are experiencing a sense of prestige without spending their hard-earned cash.
Home Movie Sets
Bring the Set Into Your House With These Gaffer's Lamps
Trend Themes
1. Home Movie Sets - Consumers are looking for ways to bring high-end luxury into their homes through affordable products resembling movie sets.
2. Simplistic Furniture Accents - There is a growing demand for sophisticated, simplistic and affordable furniture accents to decorate modern living spaces.
3. Luxury on a Budget - Companies need to offer products that can cater to consumers who still want to experience opulence, while being conscious of their expenses.
Industry Implications
1. Home Decor - Home decor industry could focus on creating affordable furniture accent lamps resembling the ones used on movie sets to provide consumers with luxurious decorative items.
2. Lighting - Lighting industry can consider producing more versatile and affordable lamps with features like telescoping necks and swivel stands to attract consumers looking for quality and functionality, not just design.
3. Film and TV - TV/Film industry could leverage the growing trend of consumers looking for home decor resembling movie sets by offering promotional items like lamps and furniture that resemble items from popular TV shows or movie sets.