New rising star model Nadiia Shapoval posed for the X`U spring/summer campaign, dressed in a plethora of girl-next-door ensembles by Ksenia Schnaider.
Looking semi awkward yet relatively casual within the photo series, Shapoval definitely pulls off the lounging-chic look with ease, with all her outfits styled by Dasha Lagenberg. Shot by photographer Cate Underwood, this X'U spring/summer campaign has an undeniable retro feel to it. With highly contrasted lighting and a casual homey background, the series will definitely make you crave those summer months filled with sunshine.
Art director and clothes designer - Ksenia Schnaider
Photo - Cate Underwood
Style - Dasha Lagenberg
Make-up and hair - Linda Polyektova, Slava Chaika
X`U Spring/Summer 2011 collection
Home Lounging Lookbooks
The X'U Spring/Summer Campaign Presents a Girl-Next-Door Look
Trend Themes
1. Retro-inspired Fashion - There is a growing trend for fashion campaigns with a retro feel, creating opportunities for brands to tap into nostalgia and attract consumers who appreciate vintage aesthetics.
2. Loungewear as Fashion - The rise of the loungewear trend presents an opportunity for fashion brands to create stylish and comfortable outfits that can be worn both at home and outside, catering to consumers' desire for both comfort and style.
3. Girl-next-door Aesthetic - Fashion campaigns featuring models with a girl-next-door look are becoming popular, providing an opportunity for brands to showcase relatable and approachable fashion styles that resonate with consumers.
Industry Implications
1. Fashion - The fashion industry can leverage the retro-inspired fashion trend to create unique experiences and products that tap into consumers' nostalgia.
2. Apparel - The apparel industry can capitalize on the loungewear as fashion trend by designing and manufacturing comfortable yet stylish loungewear collections.
3. Beauty - The beauty industry can collaborate with fashion brands to create makeup and hair looks that complement the girl-next-door aesthetic and offer products for achieving a natural and relatable beauty style.