Summer camps are going virtual this year and Shake Shack is helping families create home camping experiences of their own with the Shake Camp Box. The box contains all the essentials for six weeks of interactive activities like whipping up DIY summer sundaes, telling stories around the campfire, making a lemonade stand and more.
Inside the box, the at-home camp experience shares fun essentials like postcards, sweatbands, beads, bandanas, branded goods and more. While the curated box, valued at over $175, provides all of the tangible tools for recreating the summer camp experience at home, Shake Shack will be sharing weekly content on social media to support the boxes. Additionally, each box comes with $75 worth of exclusives that can be redeemed.
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
Trend Themes
1. Virtual Summer Camps - Shake Shack's Shack Camp Box taps into the trend of virtual summer camps by providing families with all the essentials for a home camping experience.
2. At-home Experiences - The Shake Camp Box reflects the trend of providing at-home experiences by curating a box filled with interactive activities and tangible tools.
3. Social Media Engagement - Shake Shack's weekly social media content for the Shack Camp Box demonstrates the trend of engaging consumers through online platforms.
Industry Implications
1. Food & Beverage - Shake Shack's Shake Camp Box is a disruptive innovation opportunity within the food and beverage industry, offering families an immersive at-home camping experience.
2. Subscription Boxes - The curated nature of Shack Camp Box presents a disruptive innovation opportunity within the subscription box industry, providing customers with all the necessary items for a home camping experience.
3. Entertainment - The trend of virtual summer camps and at-home experiences creates a disruptive innovation opportunity within the entertainment industry, with Shake Shack providing families with interactive activities to enjoy.