'XORBIS,' a South Korean innovation and design lab, showcased the 'Holo-Panorama X' at CES 2023. This is a wrap-around, angular display with full 3D hologram technology. This display offers full 360-degree immersion with capabilities of displaying augmented reality, virtual reality, 360-degree videos, most other video formats, and 3D renders in their native forms without requiring that the user wear a headset.
The Holo-Panorama X uses a cone-shaped screen that translates a static image into the illusion of a hologram. This is caused by the reflection angles on the clear cone screen. KiMyong Lee, a 3D Software Engineer at XORBIS, explained the video transformation process, stating "We reform the imagine in the video as a wide map and warp it by compressing the texture on the top and using the original pixels on the bottom," showing that the image is seamlessly transformed into a full wraparound 3D display.
Panoramic Holographic Displays
The Holo-Panorama X Provides Full 3D Immersion Without a Headset
Trend Themes
1. Wrap-around Holographic Displays - The Holo-Panorama X demonstrates the potential for wrap-around displays that provide full 3D immersion without requiring a headset.
2. 360-degree Immersive Video Technology - The Holo-Panorama X represents a step toward more immersive video experiences without the need for a headset, laying the foundation for 360-degree immersive video technology.
3. Holographic Projection Technology - The Holo-Panorama X showcases the potential for holographic projection technology that can display 3D renders and augmented reality without the need for a headset.
Industry Implications
1. Entertainment - The Holo-Panorama X has potential applications in the entertainment industry, where wrap-around holographic displays could provide more immersive experiences in movies and theme parks.
2. Virtual and Augmented Reality - The Holo-Panorama X could disrupt the virtual and augmented reality industries, providing an alternative to traditional headsets and potentially expanding the use cases for these technologies.
3. Advertising and Marketing - The potential for 360-degree immersive video technology demonstrated by the Holo-Panorama X could disrupt the advertising and marketing industries, providing new and more engaging ways to showcase products and services.