Unisex clothing line, GUILTY, is beloved for its streetwear and leisurewear pieces that are paired with experimental designs and patterns. GUILTY has a clear mission of transforming all ideas into reality, and its latest collection, HOLLY GUILTY CHURCH, does just that.
HOLLY GUILTY CHURCH is the brand's latest offering, following its successful line of REDRUM pieces inspired by Stanley Kubrick's iconic film, The Shining. The collection features a range of creamy neutral shades that can be easily paired with any ensemble, adding a welcome touch of earth tones to any wardrobe.
One of the most noticeable design elements throughout the collection is the graphic design featuring the stained glass framed GUILTY aliens. These icons not only add a pop of vibrant color to the off-white hue of the collection but also represent the brand's belief that every single instance of self-expression, every piece of art, and every individual's sense of identity is valid, no matter how different or unique.
Individualism Unisex Apparel
GUILTY Recently Launched the HOLLY GUILTY CHURCH Collection
Trend Themes
1. Unisex Apparel - Unisex apparel will continue to trend as gender norms continue to be challenged and consumers seek inclusive fashion options.
2. Graphic Design in Fashion - The use of graphic design in fashion offers opportunities for brands to showcase unique and eye-catching designs that resonate with consumers.
3. Earth Tones in Fashion - The use of earth tones in fashion, as seen in the HOLLY GUILTY CHURCH collection, offers a refreshing alternative to neon and pastel colors popular in recent years.
Industry Implications
1. Fashion - Fashion brands have an opportunity to create unisex lines and incorporate graphic designs and earth tones to appeal to a wider range of consumers and challenge traditional fashion norms.
2. Apparel Printing - As graphic designs continue to rise in popularity in the fashion industry, apparel printing companies can leverage technology and innovation to create unique designs for clients.
3. Retail - Retailers can tap into the growing market for inclusive fashion by stocking and promoting unisex apparel and earth tone clothing options in their stores.