Fast Casual Side Projects

This Sit-Down Chain is Launching a New Restaurant Called 'Holler & Dash'

Tennessee-based restaurant chain Cracker Barrel recently announced plans to open a new fast casual restaurant called 'Holler & Dash.' In recent years, fast casual chains such as Chipotle and Panera Bread have proven extremely popular among millennials. Now it seems that sit-down restaurants such as Cracker Barrel are looking to tap into this market with causal outlets of their own.

Cracker Barrel's new restaurant will be called Holler & Dash and the first location will open in Homewood, Alabama. This city is particularly important as it is located in the Birmingham metro area in a pedestrian-friendly spot. Like other high-end fast casual chains, the new eatery will offer counter service, as well as take-out. However, the menu will more closely resemble Cracker Barrel's Southern offering such as biscuit sandwiches and other dishes designed to satisfy sweet and savory cravings.
Trend Themes
1. Expansion Into Fast Casual - Sit-down restaurant chains, like Cracker Barrel, are looking to tap into the fast casual market by opening casual outlets of their own.
2. Millennials' Preference for Fast Casual - Fast casual chains such as Chipotle and Panera Bread have become popular among millennials, creating opportunities for other sit-down restaurants to cater to this market.
3. Southern-themed Fast Casual - Cracker Barrel's new fast casual concept, Holler & Dash, will offer Southern-inspired dishes, such as biscuit sandwiches, catering to a niche market within the fast casual segment.
Industry Implications
1. Restaurant - The restaurant industry is looking to expand into the fast casual segment to cater to millennials and capitalize on their preference for quick and quality dining experiences.
2. Fast Casual - The fast casual industry has become popular among millennials, presenting opportunities for sit-down restaurant chains to enter this market and compete with established fast casual brands.
3. Southern Cuisine - The Southern cuisine industry has the chance to tap into the fast casual segment by offering Southern-inspired dishes, like biscuit sandwiches, to cater to consumers looking for unique and flavorful dining options.

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