This clever Holiday Autos ad documents the adventures of one man in attempting to make renting a car on vacation fun again. The hilarious commercial features British inventor Mark Champkins, who is the current 'Inventor in Residence' at the Science Museum and who has created a number of gadgets that tackle some UK residents' biggest pet peeves about driving abroad.
The inventions include a Safie Button, which takes selfies while driving with a dashboard-mounted camera, the 'Are We There Yet' Countdown Clock and a "Squabble Shield" to separate children in the back seat so they are unable to fight.
Holiday Autos is the leading car rental comparison site in the world and is represented by leading firm Hope&Glory PR in the UK.
Multi-Tasking Driving Ads
This Holiday Autos Ad Features Five Inventions for Travelers
Trend Themes
1. In-car Gadgets - Disruptive innovation opportunity: Develop and market innovative gadgets that enhance the in-car experience for travelers.
2. Safety Technology - Disruptive innovation opportunity: Create advanced safety technologies for cars that address common driving concerns and prevent accidents.
3. Family-friendly Features - Disruptive innovation opportunity: Design and implement family-friendly features in cars that cater to the needs of parents and children during travel.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate innovative technologies and features into car manufacturing and rental services.
2. Travel and Tourism - Disruptive innovation opportunity: Develop innovative solutions and services that enhance the overall travel experience for tourists.
3. Advertising and Marketing - Disruptive innovation opportunity: Create unique and engaging advertising campaigns that capture consumer attention and promote brand awareness.